Metro International reports 44 per cent increase in net sales
Metro International has reported a 44 per cent increase in net sales for the second quarter of 2003, representing the newspaper group’s first operating profit.
Metro International has reported a 44 per cent increase in net sales for the second quarter of 2003, representing the newspaper group’s first operating profit.
Book Tokens is rebranding for the first time in 72 years and being relaunched as National Book Tokens.The scheme took £30m last year.
Sky Creative Agency, BSkyB’s in-house production unit, has created a TV campaign to support the launch of Shop! magazine. The magazine will come free with the September issue of National Magazine Company’s Company magazine.
Safeway is launching an own-label Oriental range comprising 70 cross-category lines including ready meals, grocery and delicatessen items.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.