RHM Bakeries centralises marketing

Bakery and flour milling company RHM Bread Bakeries is reorganising its marketing team around a central marketing strategy, which will affect all brands across its flour, bread and part-baked businesses.

Simon Foster, plant marketing manager for Hovis, has been promoted to head of marketing for all of the Hovis brand and Paul Brixey, the former marketing controller for Rank Hovis, will take over as head of marketing for all RHM’s other bread brands, which include Nimble, Mother’s Pride and Enjoy Organic. Their appointments are effective from August 1.

RHM Bread Bakeries is made up of three companies: British Bakeries, Rank Hovis and part-baked brand Le Pain Croustillant. Brands director Paula Moss was promoted to divisional marketing director RHM Bread Bakeries in July.

The restructure aims to bring the marketing and development of all RHM’s bread brands under one team. Previously, each brand created its own strategy.

To support the marketing reshuffle, RHM has also appointed British Bakeries head of innovation Deborah Kvolikoiski to head of innovation across all brands. She will be responsible for new product development and design. Paul Carr, a former unit business director, has now been appointed as head of commercial planning.

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