British Heart Foundation recruits regional marketers
Marketing WeekBritish Heart Foundation is recruiting nine regional marketers as part of a drive to be less ‘London-centric’ and to develop local marketing opportunities.
British Heart Foundation is recruiting nine regional marketers as part of a drive to be less ‘London-centric’ and to develop local marketing opportunities.
Colgate-Palmolive is to launch a range of shower mousses under its Aromatherapy brand to challenge PZ Cussons’ market-leading Imperial Leather Foamburst shower range. The mousses will be available in the Anti-Stress and Energy variants, which will be packaged in the Aromatherapy colours of purple and green. The mousse will be launched in a 200ml canister […]
Have marketers got the true measure of brand performance in today’s rapidly evolving market? A new mechanism may have the answer, says Alan Mitchell
The Canadian Tourism Commission has created an ad to run on Cabvision, the TV screens installed in 100 London black cabs. Cabvision carries four channels of programming including CNBC, comedy, lifestyle and London.
Soul-searching has become a regular pastime for those in the financial services industry. They are faced with a depressed stock market, job losses, tighter regulation from the Government and the loss of consumers’ trust. Last week, Sir Howard Davies, the outgoing chairman of the Financial Services Authority declared that the industry was in the midst […]
TV and video rental company BoxClever has appointed Miles Calcraft Briginshaw Duffy to its £1m advertising business, after a three-way pitch against Leagas Delaney and an undisclosed agency. The agency has been appointed to handle BoxClever’s creative advertising but also to advise on the development of the chain’s business proposition and brand. The chain has […]
Ask anyone who’s disabled, elderly, female, non-white or gay and they’ll tell you: “I’m glad I’m not left-handed. I may be at a disadvantage in the job market and be unable to go out at night in safety, but they have a terrible time. Imagine, having to wrestle with a backwards can-opener!” Thank Heavens, then, […]
For most UK consumers, nuts mean Christmas or the pub. Walkers, after its success in the premium crisps market, aims to change that with Sensations Nut Clusters – but there’s always a risk of over-extension. By Caroline Parry
Senior King has retained the £1m advertising account for the Isle of Man Department of Tourism, after a four-way pitch.
Mediaedge:CIA has ousted its managing director James Whitmore, replacing him with Matt James, formerly managing director of Manning Gottlieb OMD. Whitmore’s departure follows a long line of management oustings during the past few years at the media agency, and comes just months after chief executive Fiona McAnena stepped down after a string of account losses. […]
Camelot, the National Lottery operator, appears to have halted the decline in its sales. Sales for the first quarter of this financial year were worth &£1.1bn, matching those in the first and last quarters of last year.
McCann-Erickson has created a poster campaign for the Blueridge wine brand. The campaign breaks in September.
The Guardian is to be the sole sponsor of the free official daily Edinburgh Festivals Guide. The Guide, which covers the Fringe, jazz, film, tattoo, international and book festivals, will be supported by bus advertising in the city.
Mattel is increasing its challenge in the fashion dolls market with the UK launch of a range called Flavas in the autumn. The set of four girls and two boys is the same number of dolls contained in the original range of Bratz dolls, which was launched by MGA Entertainment in an attempt to take […]
Pernod Ricard has appointed former Diageo marketer Simon Thomas to be its commercial director.