The Lawn Tennis Association (LTA) has unveiled its latest marketing push to attract sponsors and boost player numbers for the sport. The organisation will relaunch itself as simply “LTA”, and will use the strapline and logo “Tennis Nation”. The rejig, which has been created by Interbrand, will be used for a direct mail campaign this […]
Bakery and flour milling company RHM Bread Bakeries is reorganising its marketing team around a central marketing strategy, which will affect all brands across its flour, bread and part-baked businesses. Simon Foster, plant marketing manager for Hovis, has been promoted to head of marketing for all of the Hovis brand and Paul Brixey, the former […]
Elephants Can’t Jump has appointed Aynsley Jardin as a director, to work alongside Bob Morrison and Richard Simcock.
WWAV Rapp Collins has won the £30m global direct marketing account for Air France.
British American Tobacco has posted a 25 per cent drop in pre-tax profits in the first half of 2003, after the group took a &£279m charge for restructuring its businesses in the UK and Canada. Last month, BAT said it would close its Darlington factory with the loss of 490 jobs.
Publicis has created a television campaign for Buxton mineral water, featuring Greg Rusedski. The campaign is part of an &£8m support programme for the brand.
Interbrew is reviewing its £14.35m advertising account, held by Bartle Bogle Hegarty and Mother following a recent management reshuffle.
British Sky Broadcasting and Gamcare, the charity that promotes responsible gambling, have published a code of best practice for betting operators on the digital satellite platform.
Granada Enterprises is understood to have signed a deal with Travelex to sponsor ITV’s coverage of the Rugby World Cup, as tipped in Marketing Week (MW May 15).
The Interactive Advertising Bureau (IAB) and the Institute of Practitioners in Advertising (IPA) have formed a joint research working group with the aim of improving online audience measurement tools.
An agency has been launched to make newspapers more appealing to advertisers. The early signs are promising, but will the NMA be a success? By Torin Douglas
The Daily Mail, Stella Artois and petfood brand Iams are among those that have signed up to advertise on mini edge-of-shelf plasma screens being tested in Sainsbury’s stores. Other brands signed up to the scheme include Procter & Gamble’s Aerial and Pampers brands, United Biscuits’ Jaffa Cakes, AM Bars and Skips, Heinz ketchup and beans, […]
The strike by BA staff has caused widespread disarray and has won little sympathy from the public. And all for an argument the strikers cannot win, says George Pitcher
Capital FM Network managing director Andria Vidler has stepped down from her position after a restructure at the radio group, just days before the quarterly audience figures are released.
Safeway is launching an own-label Oriental range comprising 70 cross-category lines including ready meals, grocery and delicatessen items.