BBC Magazines launches title aimed at pre-school children

BBC Magazines is launching a new title for pre-school children, My First Magazine, in a bid to encourage two- to five-year-olds to start reading.

The magazine, launched in association with publisher Dorling Kindersley, will appear on September 24. My First Magazine, priced at &£1.50, will be available in a small, square format, which the publisher claims will make it easy for the targeted age group to hold.

BBC youth and children’s magazines publishing director Jaynie Bye says: “It is the perfect addition to our education portfolio, and it is a market we take very seriously at BBC Magazines. We are always looking at new formats that will offer the all-important mix of learning and fun.”

My First Magazine will introduce young readers to reading and drawing, as well as activities such as cutting, folding and sticking.

This month, BBC Magazines is launching Disney’s Animated Adventures, aimed at seven- to 11-year-olds. The publisher has teamed up with Disney Publishing Worldwide to produce the title.

The monthly magazine will coincide with the release of the Disney film Treasure Planet. Disney Animated Adventures will retail at &£2.99.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here