Camelot denies plans to raise price
Camelot, the National Lottery operator, has denied reports that it plans to raise the price of its main Lotto game to &£2….
Camelot, the National Lottery operator, has denied reports that it plans to raise the price of its main Lotto game to &£2….
Music Choice, the Sky Digital music channel, has promoted Simon George to director of music and marketing. He replaces Simon Bell, who has left to join Hachette Filipacchi as marketing director (MW last week).
European pay-TV revenues are set to more than triple in the next five years, from ââ¬22bn (£16bn) toââ¬77bn (£54bn), according to a report called European Pay-TV Forecasts, published by International Marketing Reports.
Grey says ‘rip-off’ accusations are behind its decision to hire a purchasing specialist, but many fear the move is a cover for cost-cutting. By Lucy Barrett
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.