Camelot denies plans to raise price
Camelot, the National Lottery operator, has denied reports that it plans to raise the price of its main Lotto game to &£2….
Camelot, the National Lottery operator, has denied reports that it plans to raise the price of its main Lotto game to &£2….
Music Choice, the Sky Digital music channel, has promoted Simon George to director of music and marketing. He replaces Simon Bell, who has left to join Hachette Filipacchi as marketing director (MW last week).
European pay-TV revenues are set to more than triple in the next five years, from ââ¬22bn (£16bn) toââ¬77bn (£54bn), according to a report called European Pay-TV Forecasts, published by International Marketing Reports.
Grey says ‘rip-off’ accusations are behind its decision to hire a purchasing specialist, but many fear the move is a cover for cost-cutting. By Lucy Barrett
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.