Fun to Learn Ladybird Magazine
Ladybird Books and publishing company The Redan Company are to launch a monthly title for three- to five-year-olds. Fun to Learn Ladybird Magazine will retail at £1.99, and launches on September 25.
Ladybird Books and publishing company The Redan Company are to launch a monthly title for three- to five-year-olds. Fun to Learn Ladybird Magazine will retail at £1.99, and launches on September 25.
AND Partners has developed a television and London Underground campaign for MyTravelLite. The TV ads will run in the Central South area in association with Birmingham Airport while the LU activity promotes the new Tenerife and Murcia daily flights from London Gatwick in November.
RPM3 has created sponsorship idents for Spitfire Premium Kentish Ale, owned by Kent brewer Shepherd Neame. The beer is to be the sole sponsor for the Sky Sports Test match series between England and South Africa.
Consumer confusion and its resultant apathy and inertia has allowed financial services companies to become complacent. Alan Mitchell issues a warning
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.