Interbrew has widened its agency review to include global advertising. In the UK, the account is worth &£15m and is split between Bartle Bogle Hegarty and Mother. The review will not affect Stella Artois’ global advertising account, which was recently handed to Lowe.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.