Microsoft UK marketer given Xbox Euro post

Microsoft head of UK marketing Richard Teversham has been promoted to a newly created European role and will head a renewed marketing push for online gaming platform Xbox Live.

Teversham is now head of product and platform marketing for Europe at Xbox. He will report to director of platform and marketing for Europe Michel Cassius.

Teversham’s immediate brief will be to oversee the second wave of Xbox Live’s launch to six additional European countries – Austria, Denmark, Finland, Ireland, Norway and Switzerland. Xbox Live has already been launched in Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK.

XBox Live was launched in Europe in March and has attracted more than 50,000 gamers. Worldwide, more than 500,000 people use the Xbox Live platform.

Teversham will also oversee an increased focus on software at Microsoft Xbox. He will manage the company’s big Christmas releases, which include Project Gotham Racing 2.

As head of UK marketing for Xbox, Teversham, who reported to UK home and entertainment division director Chris Lewis, oversaw the launch of the console in March last year.

Microsoft is seeking a replacement for Teversham in the UK.

Microsoft moved its &£60m European Xbox advertising business out of Bartle Bogle Hegarty in May and awarded the account to McCann-Erickson, which handles the business in all other markets (MW May 8).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here