New look and size for men’s mag Jack

Men’s magazine Jack, the handbag-sized title launched last year by Loaded founder James Brown, is increasing its size following the acquisition of the magazine by Dennis Publishing earlier this year (MW April 17). The announcement comes a week before the title publishes its first set of Audit Bureau of Circulations figures (ABCs).

The new-look Jack will be on sale on October 16 and will also increase its pagination. The cover price will rise by 50p to &£3.

Jack was launched in April 2002 by I Feel Good, a company Brown founded (MW March 21, 2002). At the time of the launch, Brown described the title as “an adventure magazine for grown-ups”. The title went monthly in October last year.

Brown has since left the company, but works as a consultant editorial director on the magazine.

Last year the title had a rethink of its format and attached a back-board to the magazine so that it could be placed alongside the larger mainstream men’s titles, such as FHM and Loaded (MW December 12, 2002).

Publisher of the magazine Bruce Sandell says: “Jack’s future at Dennis Publishing is very exciting, and finally the magazine has the opportunity to fulfil its potential. The changes we are making will strengthen the product significantly.”

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