Procter & Gamble to review Wella’s agency roster

Procter & Gamble is to review haircare brand Wella’s agency roster after its takeover bid was approved by the European authorities last week.

Procter & Gamble is to review haircare brand Wella’s agency roster after its takeover bid was approved by the European authorities last week. Wella has previously worked with Bates for its advertising and its roster also includes Grey Worldwide, Leo Burnett and Saatchi & Saatchi.