TalkSport, owned by The Wireless Group, is the UK’s number one commercial station, according to the Gfk Media Survey. The survey, which is backed by The Wireless Group, claims TalkSport has 7.2 million listeners. The data covers the 13 weeks ending June 22.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.