Telewest Broadband axes former marketing chief

Telewest Broadband has axed its former marketing chief David Hobday as part of an ongoing restructuring and cost-cutting exercise.

Hobday was promoted to the role of deputy managing director of the consumer division from sales and marketing director last year (MW September 26, 2002). During the past ten months, Hobday has been responsible for driving customer growth and revenue, improving operational efficiency and reducing costs, but Telewest claims that his job came “to a natural end”.

John Petter remains marketing director and now reports to Gavin Patterson, managing director of the consumer division.

Hobday joined Telewest in 1999 from Procter & Gamble, where he oversaw the company’s marketing relationship with Sainsbury’s.

He oversaw the rebranding of Telewest’s consumer cable operation to Telewest Broadband and the introduction of a blue logo designed to represent the cables through which the company’s TV, telephone, internet and broadband services pass.

Holding company Telewest Communications last week reported a narrowing of its pre-tax losses to &£208m for the six months to June 30, down from &£239m for the same period last year, with turnover flat at &£674m.

It has still to sign off a rescue package that will shave &£3.5bn from its &£5.3bn debt, leaving its shareholders with a 1.5 per cent stake in the company. But the cable operator continues to lose customers – 24,000 in the last quarter.

Telewest Broadband has launched a wireless installation pack allowing customers to connect to broadband internet services anywhere in the home, without wires.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here