The Campaign for Real Ale aims at women
The Campaign for Real Ale has produced research urging manufacturers to create real ale brands aimed at women.
The Campaign for Real Ale has produced research urging manufacturers to create real ale brands aimed at women.
TalkSport, owned by The Wireless Group, is the UK’s number one commercial station, according to the Gfk Media Survey. The survey, which is backed by The Wireless Group, claims TalkSport has 7.2 million listeners. The data covers the 13 weeks ending June 22.
Manchester City Football Club has signed up travel company Thomas Cook as its official sponsor in a three-year deal thought to be worth about £2m. The deal comes less than two weeks before the Premiership football season starts. The 11th-hour deal was forced on Manchester City after previous sponsor First Advice went bankrupt this summer […]
…Camelot has lost the latest stage of its court battle with riva l Inter Lotto, which alleges that Camelot has infringed its Hotpicks trademark.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.