A double case of mistaken ID

Around the beginning of July, I received a phone call regarding a recent article in Marketing Week in which my name had been printed as the new head of global marketing for Orange. As it turns out, there was an error with the name you printed – the actual name of the Orange chief is Bill Stewart, not Brian.

Since this point I have been getting phone calls from people phoning Orange wanting to speak to Brian Stewart the head of global marketing, I have had e-mails, and numerous pieces of mail. As I’m sure you can appreciate, this is not a very welcome situation, and after a month shows little sign of abating.

Brian Stewart


Orange PCS

We apologise for the error and inconvenience caused – Ed

Your report of Air France’s appointment of a DM agency (MW July 31) featured a case of mistaken identity.

WWAV Rapp Collins has not won Air France’s global DM account, as reported. The WWAV brand exists only in the UK. The global brand is Rapp Collins and it is Rapp Collins in France that has won the business.

Chris Gordon

Chairman and group chief executive

WWAV Rapp Collins Group and chief executive Rapp Collins Europe

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