Bartle Bogle Hegarty has created a campaign for the launch of KFC’s new Family Feast. The ad, which breaks on the August 18, focuses on how the Family Feast is good for a special occasion, even for large families. It opens with a man coming home with his arms full of KFC bags. As he hands the food out it becomes clear that he has numerous children, who all share the family characteristic of ginger hair. As the family gathers around the table to enjoy their meal, the mother walks into the shot, which reveals she is expecting another child. The ad is the latest instalment of the ‘Soul’ campaign and uses another soul-style track, ‘Everybody’s Going to the Love In’ by Bob Brady and the Concords. Media planning and buying is handled by Zenith Optimedia.