Cramm Francis Woolf lands £1.5m passport business

The Home Office has appointed Cramm Francis Woolf to launch a £1.5m through-the-line campaign in November for the Passport Agency, to help tackle the growing problem of lost and stolen passports.

The Home Office has appointed Cramm Francis Woolf to launch a &£1.5m through-the-line campaign in November for the Passport Agency, to help tackle the growing problem of lost and stolen passports.

The campaign will also inform people about the new application forms that will be required to replace lost or stolen passports.

The Home Office announced in July that the cost of passports is to rise by 30 per cent to pay for new anti-fraud measures. This was the second increase in the cost of passports in less than a year and will take the price of a ten-year document to &£42.

The additional costs will help to pay for sending passports by secure delivery methods after concern at the number being stolen or lost in the post. The number of passports that went missing in the post last year totalled 2,982, compared with 2,541 in 2001.

From autumn, every new passport will be returned through Special Delivery mail, enabling customers and the agency to track the movement of each document through the system.

According to the latest Home Office figures, more than 45,000 passports went missing in the first three months of 2003. It is predicted that the number of passports reported stolen, lost or unavailable will exceed 200,000 by the end of the year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here