The Home Office has appointed Cramm Francis Woolf to launch a &£1.5m through-the-line campaign in November for the Passport Agency, to help tackle the growing problem of lost and stolen passports.
The campaign will also inform people about the new application forms that will be required to replace lost or stolen passports.
The Home Office announced in July that the cost of passports is to rise by 30 per cent to pay for new anti-fraud measures. This was the second increase in the cost of passports in less than a year and will take the price of a ten-year document to &£42.
The additional costs will help to pay for sending passports by secure delivery methods after concern at the number being stolen or lost in the post. The number of passports that went missing in the post last year totalled 2,982, compared with 2,541 in 2001.
From autumn, every new passport will be returned through Special Delivery mail, enabling customers and the agency to track the movement of each document through the system.
According to the latest Home Office figures, more than 45,000 passports went missing in the first three months of 2003. It is predicted that the number of passports reported stolen, lost or unavailable will exceed 200,000 by the end of the year.