Flier criticism for BA to take on board…

In my experience as a UK exporter, it will take British Airways more than getting a new message across to win back support (MW July 31).

My company is a member of the British Security Industry Association Export Council – a body whose member companies are exporters of British security products and services.

A recent straw poll showed that none of us now uses BA, and among the reasons given were: fed up with being lectured to by a pompous public school mistress; surly ground crews; made to feel that frequent flyers like us are a nuisance to them; on-board service has deteriorated, food is worse, service seems to be a chore to the cabin crew; and BA has priced itself out of the market on long haul.

Another gripe is BA’s meanness over Air Miles and frequent-flyer points. For instance, my last BA flight involved Heathrow to Taipei, Taipei to Sydney, Sydney to Johannesburg, Johannesburg to Heathrow. The ticket was booked with BA and Quantas, no points were awarded and I only received miles for one section. When I queried this, the Executive Club replied that cheap fares were not eligible. They are on Virgin and the other airlines.

Our exhibition group will be flying to Singapore and San Paulo in the autumn. I doubt whether any will bother flying with BA. Virgin, Emirates via Dubai, Singapore Airlines and Malaysian are our favourites, with Varig the best to South America.

It will take more than a phone call to bring us back on board.

Tony Makosinski

General manager Far East/ Asia Pacific

Bewator

Newport, South Wales

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here