Manor picks marketer for Mr Kipling brand

Manor Bakeries, which manufactures Mr Kipling cakes, has appointed McDougalls Foods managing director Kate Taylor to be its top marketer.

In her new role as brands director at Manor Bakeries, Taylor will be responsible for marketing the Cadbury, Lyons and Mr Kipling cakes brands. She replaces marketing director Ian Ayling, who left in May (MW May 15).

Taylor joined RHM, parent company of both McDougalls Foods and Manor Bakeries, six years ago. McDougalls is one of the three dominant brands in flour, alongside RHM’s Hovis and Allied Bakeries’ Allinson.

Ayling left RHM to pursue other interests in the grocery sector, after three years as Manor’s marketing boss. He joined RHM nine years ago, also working on its Bisto and Paxo brands. It is not known whether he has a new job.

During his tenure, Ayling appointed Saatchi & Saatchi to Mr Kipling’s &£5m advertising account, with a brief to update the brand’s image. The brand also joined forces with Comic Relief to make special “red nose” cherry Bakewell tarts.

It is not clear whether Taylor will review the company’s agencies.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here