Newcast Airport shortlist agencies
Newcastle Airport has shortlisted three agencies to develop its new corporate identity. They are Newcastle-based Tayburn, London-based Elmwood and Edinburgh-based Navy Blue.
Newcastle Airport has shortlisted three agencies to develop its new corporate identity. They are Newcastle-based Tayburn, London-based Elmwood and Edinburgh-based Navy Blue.
USC, the UK fashion retailer, has been given a new identity and store environment by brand consultancy Fitch:London.
Coffee Republic, the coffee bar chain, is to be rebranded Republic Deli. It will adopt the look and products of a New York delicatessen.
Confectioners eager to find areas of growth are turning to the fast-growing chewing gum sector, with a focus on its functional benefits. But Wrigley is fighting back with a brand extension of its own. Caroline Parry reports
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.