Newcast Airport shortlist agencies
Newcastle Airport has shortlisted three agencies to develop its new corporate identity. They are Newcastle-based Tayburn, London-based Elmwood and Edinburgh-based Navy Blue.
Newcastle Airport has shortlisted three agencies to develop its new corporate identity. They are Newcastle-based Tayburn, London-based Elmwood and Edinburgh-based Navy Blue.
USC, the UK fashion retailer, has been given a new identity and store environment by brand consultancy Fitch:London.
Coffee Republic, the coffee bar chain, is to be rebranded Republic Deli. It will adopt the look and products of a New York delicatessen.
Confectioners eager to find areas of growth are turning to the fast-growing chewing gum sector, with a focus on its functional benefits. But Wrigley is fighting back with a brand extension of its own. Caroline Parry reports
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
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