NTL president and chief executive Barclay Knapp is stepping down from the company after leading it out of Chapter 11 proceedings. Knapp leaves on Friday after ten years at the company. His duties will be taken over by chief operating officer Stephen Duffy.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.