Sainsbury’s pilots in-store insurance

Sainsbury’s Bank is piloting an off-the-shelf travel insurance product called Pick’n’pay. The retailer plans to roll out the initiative nationally if the pilot is successful. Arch-rival Tesco and chemist Boots both sell travel insurance through their stores.

Consumers will be able to take a pack to the checkout containing a policy booklet, unique policy number and emergency numbers to take abroad. After purchase, a call to a freephone number will activate the insurance cover.

Sainsbury’s Bank says customers will be able to choose between four versions of Pick’n’pay travel insurance: ten days’ European travel, 17 days’ European travel, annual European and annual worldwide. Children will be given free cover if travelling with two adults.

In April, Kate Nicholson was appointed as Sainsbury’s Bank’s first marketing director. She moved across from Sainsbury’s, where she oversaw the use of Jamie Oliver in its national advertising. (MW April 10)

In May, Sainsbury’s Bank moved its £2m media account into PHD from Universal McCann Manchester (MW May 15). At the time, the bank was preparing for an aggressive growth strategy. It already offers savings accounts, credit cards, loans, mortgages, general insurance and equity ISAs.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here