Start-up M2M wins £10m haul

Fledgling media agency M2M, a subsidiary of Manning Gottlieb OMD, has won £10m-worth of accounts in a flurry of activity.

The accounts include activity holiday company Mark Warner Holidays; Aquascutum; Irish Ferries and the Swatch Group, which includes the Longines, Omega and Swatch brands. The agency has also been appointed to handle the planning and buying for Ireland-based directory enquiries number 118708, set to launch on August 24.

M2M managing director Peter Thomson, previously managing director of now-defunct Mediahead Communications, has managed to woo a swathe of former Mediahead clients.

In July, the agency won the £13m Estée Lauder media business, formerly handled by Mediahead. The loss of that account is believed to have sealed Mediahead’s fate and the agency was closed by owners Mediaedge:CIA and Dentsu shortly afterwards.

The account wins for M2M mean that the agency’s headcount has rapidly grown to 12, with Zenith Optimedia press planner/buyer Helen Curtin and Manning Gottlieb OMD’s Pippa Williscroft expected to join. Williscroft will head the Estée Lauder account.

M2M was set up in January, initially to handle accounts worth between £2m and £5m.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here