Fledgling media agency M2M, a subsidiary of Manning Gottlieb OMD, has won £10m-worth of accounts in a flurry of activity.
The accounts include activity holiday company Mark Warner Holidays; Aquascutum; Irish Ferries and the Swatch Group, which includes the Longines, Omega and Swatch brands. The agency has also been appointed to handle the planning and buying for Ireland-based directory enquiries number 118708, set to launch on August 24.
M2M managing director Peter Thomson, previously managing director of now-defunct Mediahead Communications, has managed to woo a swathe of former Mediahead clients.
In July, the agency won the £13m EstÃ©e Lauder media business, formerly handled by Mediahead. The loss of that account is believed to have sealed Mediahead’s fate and the agency was closed by owners Mediaedge:CIA and Dentsu shortly afterwards.
The account wins for M2M mean that the agency’s headcount has rapidly grown to 12, with Zenith Optimedia press planner/buyer Helen Curtin and Manning Gottlieb OMD’s Pippa Williscroft expected to join. Williscroft will head the EstÃ©e Lauder account.
M2M was set up in January, initially to handle accounts worth between £2m and £5m.