BMP DDB scoops £5m WWF-UK creative brief

Animal and environmental conservation charity WWF-UK has appointed BMP DDB to handle its £5m creative account, following a two-way pitch. WWAV Rapp Collins has been appointed to the charity’s direct marketing business.

The agencies pitched jointly against Saatchi & Saatchi and Proximity London.

The brief for the newly appointed agencies will be to highlight the effects of climate change and toxic chemicals on both humans and animals. The agencies will also create campaigns for the charity’s fundraising and brand activities.

WWF-UK head of marketing communications Giles Robertson says: “These agencies will be able to use their extensive charity experience to link WWF’s brand with our fundraising operations, which will increase income and gain stronger brand recognition for WWF. Ultimately this will mean more money for our conservation work around the world.”

WWF’s global creative advertising is handled by Ogilvy & Mather.

Last year, the charity was rapped by the Advertising Standards Authority over a national press ad which featured the strapline: “Who cares where toxic chemicals end up?” (MW August 8, 2002). The Chemical Industries Association and the British Association for Chemical Specialties had complained that the ad was unduly alarming.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here