Sainsbury’s rolls out Market line

A traditional butcher and fishmonger counter service and a new range of fresh bakery, meat, cheese and fish products developed for Sainsbury’s showcase Market store are to be rolled out to a further 39 branches.

The 50-strong product range was piloted at Sainsbury’s store at the Conran development in London’s King’s Road. Its roll-out to other stores will co-incide with counter staff being trained to deliver a more tailored service for customers.

Staff will be taught traditional butchery and fishmonger skills so that they can make up dishes such as King scallops wrapped in pancetta and West Country rack of lamb with a sage and onion crust. They will be encouraged to offer suggestions on how to select and cook produce and to use chalk writing skills to promote special dishes on blackboards.

Diana Hunter, Sainsbury’s future stores manager, says: “We are launching this new counter service because we want to reinforce Sainsbury’s commitment to quality and passion for food. We also want to recreate the old-fashioned values of butchers and fishmongers, which will result in a traditional service for our customers.”

In addition, Sainsbury’s is developing a second Market store for the affluent area of Pimlico, London. The Market stores have been designed to replicate the experience of a farmers’ market.

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