AMV consortium launches TV license campaign
An AMV consortium, including Proximity London and Abbott Mead Vickers.BBDO, has launched an integrated marketing campaign for TV Licensing. The campaign is aimed at TV licence evaders in Scotland.
An AMV consortium, including Proximity London and Abbott Mead Vickers.BBDO, has launched an integrated marketing campaign for TV Licensing. The campaign is aimed at TV licence evaders in Scotland.
Olive oil brand Filippo Berio is extending into the olive spread market, with the launch of the Italian brand’s first range extension. The launch will be supported by a £1m through-the-line campaign. Filippo Berio Olive Spread, which will be launched in supermarkets in September, will be positioned as a premium product for consumers who want […]
Cafédirect, the Fairtrade drinks company, has appointed Walker Media to handle its media planning and buying account after a pitch involving three other undisclosed agencies.
Chorian, the brand creation and management business, has appointed former Entertainment Rights head of marketing and global brands Len Dunne to the new position of director of brand development. Chorian is most widely known for its Noddy range.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.