Asda turns to staff in place of Mr Smiley

Asda has turned to its staff in place of its Mr Smiley character to show how prices are being rolled back at the supermarket in its latest advertisement, created by Publicis. The ad features a series of shots showing staff carrying out their duties, such as driving lorries, helping customers and stacking shelves. The aim of the ad is to show how Asda staff help to take costs out of the business which are then re-invested into rolling back prices. The ad ends with the line: ‘Always rolling back prices, that’s Asda people.’ Mr Smiley will continue to be featured on in-store material supporting roll-back price activity. Media for Asda is bought by Carat.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here