Copyright Promotions Licensing Group appointed by David Dickinson
David Dickinson, presenter of BBC1’s Bargain Hunt, has appointed Copyright Promotions Licensing Group as his promotions and licensing agent for the UK.
David Dickinson, presenter of BBC1’s Bargain Hunt, has appointed Copyright Promotions Licensing Group as his promotions and licensing agent for the UK.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.