Euro RSCG Wnek Gosper Partners has created an advertising campaign for the Co-operative Group bread and milk promise. Under the initiative, customers who find that specific bread and milk lines have run out in 1,200 selected stores can receive a voucher entitling them to the product free on their next visit. The promotion will be backed by a TV commercial to be screened in selected regions for two weeks, which features two shoppers fighting for the last pint of milk. One gives up the fight and punches the air, knowing she will get her free pint next time. Media is bought for the Co-op by MediaCom North.