Euro RSCG Wnek Gosper Partners creates Co-operative Group ad campaign

Euro RSCG Wnek Gosper Partners has created an advertising campaign for the Co-operative Group bread and milk promise. Under the initiative, customers who find that specific bread and milk lines have run out in 1,200 selected stores can receive a voucher entitling them to the product free on their next visit. The promotion will be backed by a TV commercial to be screened in selected regions for two weeks, which features two shoppers fighting for the last pint of milk. One gives up the fight and punches the air, knowing she will get her free pint next time. Media is bought for the Co-op by MediaCom North.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here