The Greater London Authority has created its first media roster, appointing MediaCom, Pawson Media and PHD Compass to handle its business.
The first piece of business will be media buying for the £1.4m household waste recycling campaign, which is to be handled by Pawson Media. Creative roster agency Soul will develop the advertising.
GLA head of marketing Jayne Davies oversaw the media appointments. Work will be handed out on a project basis.
Previously, Pawson Media handled the GLA’s media buying; the authority spent £959,000 in the year to March (Nielsen Media Research).
The GLA account does not cover bodies such as Transport for London, which is responsible for campaigns such as the congestion charge. TfL’s media business is handled separately by PHD.
Recent GLA public information campaigns include a domestic violence awareness campaign and one that warned of the impact of exhaust emissions.
The recycling campaign is likely to use London Underground and Capital Radio to deliver its message. It will work in conjunction with improvements to recycling services at borough level and forms part of a £21m programme to boost recycling in London.
The GLA’s creative roster is made up of Soul, BMP DDB and Euro RSCG Wnek Gosper Partners.