Granada Enterprises supporting launch of toy range
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
HMV has appointed Laurie Webster as its head of marketing, to replace Richard Orr, who left earlier this year. Webster will report to HMV marketing director John Taylor.
Carat Sponsorship has brokered a six-month deal for Diageo-owned Cuervo Especial Tequila to sponsor XFM’s drivetime show hosted by Zoë Ball.
Euro RSCG Wnek Gosper Partners has created an advertising campaign for the Co-operative Group bread and milk promise. Under the initiative, customers who find that specific bread and milk lines have run out in 1,200 selected stores can receive a voucher entitling them to the product free on their next visit. The promotion will be […]
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.