Granada Enterprises supporting launch of toy range
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
HMV has appointed Laurie Webster as its head of marketing, to replace Richard Orr, who left earlier this year. Webster will report to HMV marketing director John Taylor.
Carat Sponsorship has brokered a six-month deal for Diageo-owned Cuervo Especial Tequila to sponsor XFM’s drivetime show hosted by Zoë Ball.
Euro RSCG Wnek Gosper Partners has created an advertising campaign for the Co-operative Group bread and milk promise. Under the initiative, customers who find that specific bread and milk lines have run out in 1,200 selected stores can receive a voucher entitling them to the product free on their next visit. The promotion will be […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.