Hachette-Filipacchi UK to relaunch Inside Soap
Hachette-Filipacchi UK is to relaunch its fortnightly Inside Soap as a weekly from September 2.
Hachette-Filipacchi UK is to relaunch its fortnightly Inside Soap as a weekly from September 2.
Provident Financial, the Bradford-based home credit and motor insurance group, has promoted head of marketing Chris Graham to the new position of marketing and communications director. Graham will take on a board-level role for the UK & Ireland Credit Board, Provident Financial’s largest subsidiary. The head of marketing role has been filled by John Grimbaldeston, […]
I read with great interest your Factfile article “The Hindustan ambassadors” (MW July 10). As a director of a large outbound UK-based call centre, I believe the challenge now for UK call centres is how to work effectively with Asia. Caroline Parry is right that UK call centres will no longer be able to rest […]
A method for predicting consumer response to brands has its basis in how survival tactics of prehistoric people have shaped modern buying behaviour
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?