Hachette-Filipacchi UK to relaunch Inside Soap
Hachette-Filipacchi UK is to relaunch its fortnightly Inside Soap as a weekly from September 2.
Hachette-Filipacchi UK is to relaunch its fortnightly Inside Soap as a weekly from September 2.
Provident Financial, the Bradford-based home credit and motor insurance group, has promoted head of marketing Chris Graham to the new position of marketing and communications director. Graham will take on a board-level role for the UK & Ireland Credit Board, Provident Financial’s largest subsidiary. The head of marketing role has been filled by John Grimbaldeston, […]
I read with great interest your Factfile article “The Hindustan ambassadors” (MW July 10). As a director of a large outbound UK-based call centre, I believe the challenge now for UK call centres is how to work effectively with Asia. Caroline Parry is right that UK call centres will no longer be able to rest […]
A method for predicting consumer response to brands has its basis in how survival tactics of prehistoric people have shaped modern buying behaviour
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.