McCann-Erickson launches global Xbox campaign
McCann-Erickson is to launch a global marketing campaign for Microsoft’s Xbox console, with the tagline ‘It’s good to play together’ replacing the ‘Life is short, play more’ slogan.
McCann-Erickson is to launch a global marketing campaign for Microsoft’s Xbox console, with the tagline ‘It’s good to play together’ replacing the ‘Life is short, play more’ slogan.
The Independent Television Commission has not upheld 184 complaints about a humorous Foster’s beer ad that shows a man bungee jumping over a river and having his head bitten off by a crocodile as he hits the water.
Consider the following statement: ‘This is the most dangerous technology humanity has come up with since the nuclear bomb. Our children’s generation will judge us by how we handle this.’ Biochemical weapons of mass destruction? Genetic engineering? No, this is a former marketing academic describing radio frequency identification technology (RFID for short). RFID technology essentially […]
Olive oil brand Filippo Berio is extending into the olive spread market, with the launch of the Italian brand’s first range extension. The launch will be supported by a £1m through-the-line campaign. Filippo Berio Olive Spread, which will be launched in supermarkets in September, will be positioned as a premium product for consumers who want […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.