McCann-Erickson launches global Xbox campaign

The Independent Television Commission has not upheld 184 complaints about a humorous Foster’s beer ad that shows a man bungee jumping over a river and having his head bitten off by a crocodile as he hits the water.

Consider the following statement: ‘This is the most dangerous technology humanity has come up with since the nuclear bomb. Our children’s generation will judge us by how we handle this.’ Biochemical weapons of mass destruction? Genetic engineering? No, this is a former marketing academic describing radio frequency identification technology (RFID for short). RFID technology essentially […]

Olive oil brand Filippo Berio is extending into the olive spread market, with the launch of the Italian brand’s first range extension. The launch will be supported by a £1m through-the-line campaign. Filippo Berio Olive Spread, which will be launched in supermarkets in September, will be positioned as a premium product for consumers who want […]