McDonald’s decides against appointing BDDH

McDonald’s has decided against appointing Partners BDDH to its £6m children’s business. Leo Burnett will retain the account for the foreseeable future as predicted in Marketing Week (August 7).

McDonald’s has decided against appointing Partners BDDH to its &£6m children’s business. Leo Burnett will retain the account for the foreseeable future as predicted in Marketing Week (August 7).