Royal Mail has awarded its &£1m contract to publish its three business-to-business magazines to Redwood. The contract publisher pitched against incumbent Brass Tacks and a number of other publishers for the business.
The magazines – Response, Sort It and Worldclass – are published quarterly and are expected to be relaunched in October and November. The publishing account is the latest chunk of business to be awarded as part of Royal Mail’s overall marketing review, started earlier this year.
Redwood will hold the contract for three years. Redwood is the fifth Omnicom-owned company to be appointed to work on Royal Mail business. In May, Royal Mail handed its advertising, branding and direct marketing accounts to a consortium of agencies owned by Omnicom, including Abbott Mead Vickers.BBDO, Proximity London and Wolff Olins (MW May 15).
Most recently Royal Mail reappointed another Omnicom agency, Claydon Heeley Jones Mason (CHJM), to its &£4m sales promotion business (MW July 31). CHJM was joined on the account by independent agency Billington Cartmell; Triangle Communications was dropped from the roster.
Redwood chief executive and co-founder Michael Potter stepped down from the management of the contract publishing business last month. He is to start up new company Seven Publishing while remaining as an adviser to Redwood (MW July 17).