SC Johnson chief quits after a year in the role

Packaged goods giant SC Johnson is searching for a UK marketing chief following the resignation of Claire Broomfield after just one year in the position.

Broomfield took control as marketing director for the UK in September, after swapping her previous position as marketing director for the company’s centre of excellence with Richard Lloyd (MW September 5, 2002).

Broomfield has spearheaded the marketing for a range of leading household cleaning brands, such as Glade, Mr Muscle, Toilet Duck, Brillo and Pledge. She helped launch a number of products – including Glade Circul-Air – and brought the Pledge floor cleaning range under the Mr Muscle banner (MW June 19).

Broomfield has kept faith with long-standing agencies Bank Hoggins O’Shea/FCB and Zenith Optimedia during her tenure.

Broomfield will leave the company next month in order to take some time out of work. She is understood to have left the company to pursue other options. A spokeswoman for SC Johnson refuses to say whether the company is close to finding a replacement for Broomfield.

Broomfield’s exit comes swiftly after the departure of the marketing chief of SC Johnson’s closest rival, Reckitt Benckiser (RB). Former RB marketing director Keith Edwards has become general manager for Poland, succeeded by ex-Procter & Gamble haircare marketer Thomas Bittinger in September (MW July 24).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here