Umbro runs outdoor campaign in Manchester

The Independent Television Commission has not upheld 184 complaints about a humorous Foster’s beer ad that shows a man bungee jumping over a river and having his head bitten off by a crocodile as he hits the water.

Walkers Snacks marketing director for crisps Mike Munro has left his position to return to US parent company PepsiCo as vice-president for food. Munro, who joined the UK division in April 2002, has yet to be replaced although an appointment is understood to be imminent. He will be based in Chicago and will be responsible […]

Your “Back to the floor” report (MW July 31) focuses on how field marketing (FM) is used to create interaction between brands and consumers. What it does not point out is that, if used correctly, it is the most powerful and measurable marketing communication available. FM provides the only opportunity for real dialogue between brand […]