Wall and Milligan linked to ITV coup

Former Five boss Elstein looks to his old stamping ground for post-merger ITV management candidates

United Business Media chief operating officer Malcolm Wall and Five deputy chief executive Nick Milligan are among the names being linked by industry insiders with plans for a post-merger ITV, reportedly being drawn up by former Five chief executive David Elstein.

According to a report published earlier this month by Dundee-based Enders Analysis, Elstein has put together a management team which would be able to drive through radical change at a merged ITV. Elstein, however, has since denied reports that he is putting forward an alternative management to run a post-merger ITV, saying that it is up to investors in Carlton and Granada to make that decision.

Nonetheless, industry speculation strongly suggests the names of Wall – who is also a non-executive director of Five – and Milligan as people whom Elstein may have approached about the possibility of running a merged ITV. It is thought that Elstein would not wish to make any changes to the programming and marketing teams at Network Centre, leaving director of programme strategy David Bergg and marketing and commercial director Jim Hytner in their posts.

Carlton and Granada have indicated that their merger could be thrown into jeopardy if the Competition Commission were to force them to divest their sales operations, as this would cancel out any cost-savings. Elstein, on the other hand, makes it clear in the Enders piece that a divestment of both sales houses could save &£20m a year through staff reduction.

Elstein was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here