Classic FM to expand into book publishing

Classic FM is extending its brand into publishing with the launch of the Classic FM Pocket Book of Music next month.

The book, which has been written by Classic FM managing editor Darren Henley and creative director Tim Lihoreau, is the start of a new partnership between music publisher Boosey & Hawkes and the station, owned by GWR Group. It is understood that this will be the first of a number of joint projects.

The Pocket Book of Music is a reference book about the music played on Classic FM, rather than general classical music. It covers 125 music topics including information on musical eras as well as individual composers and musicians. It will be available from bookshops and through Classic FM.

Henley says Classic FM has been working to give the station a definitive sound, and that the book will help to support that strategy. The launch will receive on-air and online support and a print campaign will run in the Classic FM Magazine.

The move into publishing is part of a strategy to extend the Classic FM brand across a number of platforms. These already include TV programming, CDs, a monthly magazine and a website. Classic FM is the UK’s biggest national commercial radio station with more than 6.5 million listeners (Rajar).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here