Coutts loses its head of marketing and strategy

Coutts director of marketing and strategy Catherine Whittaker has left her job at the exclusive Royal Bank of Scotland (RBS)-owned bank to go travelling.

Coutts has yet to make a decision about her replacement but claims Whittaker informed it of her decision to go travelling a few months ago.

Whittaker replaced Caroline Moss, who was promoted to director of marketing for corporate banking and financial markets for parent RBS in September 2001 (MW September 6, 2001). In January this year, Moss also resigned to pursue other interests and is not believed to have been replaced (MW January 16).

Coutts became part of the Royal Bank of Scotland Group after its hostile takeover of NatWest in 2000.

The Queen and the rest of the royal family bank with Coutts, which requires &£500,000 in liquid assets or &£5m in other assets before it will offer someone an account.

To tackle increasing competition, Coutts broke with tradition and ran its first major advertising campaign in 2001. The multi-million pound “Dream Team” campaign was created by M&C Saatchi, and was repeated earlier this year. It featured famous figures from history and literature.

The campaign sought to highlight Coutts’ expertise in wealth management as well as private banking, for which it is better known.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here