Ghd strikes sponsorship deal with Channel 4

Ghd has struck a £1.3m sponsorship deal with Channel 4 to sponsor the new series of the hair and beauty reality show The Salon.

Ghd has struck a &£1.3m sponsorship deal with Channel 4 to sponsor the new series of the hair and beauty reality show The Salon. It is the first time that ghd, which sells its products through salons, has sponsored a television show. The Salon will start on September 11 and run for 14 weeks on both Channel 4 and E4, and will also be streamed through the Channel 4 website. The sponsorship follows a &£2m advertising campaign, also on Channel 4, that supported the launch of a range of products including hair straightening and waxing treatments, shampoos and conditioners and ceramic styling irons. The deal was put together on behalf of ghd by Propaganda, a strategic and marketing and public relations consultancy, and media buying agency Drama. A series of break bumpers are being created by Propaganda.

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