GlaxoSmithKline to relaunch Macleans brand
GlaxoSmithKline is to relaunch its Macleans toothpaste brand next month. Brand packaging will be updated with a more modern image.
GlaxoSmithKline is to relaunch its Macleans toothpaste brand next month. Brand packaging will be updated with a more modern image.
The article by Adam Grossman about Ford’s predicament (MW last week) was another example of a feature long on quotes and short on perceptive analysis and intelligent conclusions. We all know Ford has a problem with its brand. To suggest that the company should “rediscover the art of innovation, both in terms of product and […]
Unilever Bestfoods has announced the first extension to its French cheese range, Boursin. The Boursin Deli range will be packaged in tubs rather than foil and will be positioned as a premium cream cheese product.
ITV1 is to refresh its on-air branding package with 60 new celebrity idents to coincide with the autumn season.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.