GlaxoSmithKline to relaunch Macleans brand
GlaxoSmithKline is to relaunch its Macleans toothpaste brand next month. Brand packaging will be updated with a more modern image.
GlaxoSmithKline is to relaunch its Macleans toothpaste brand next month. Brand packaging will be updated with a more modern image.
The article by Adam Grossman about Ford’s predicament (MW last week) was another example of a feature long on quotes and short on perceptive analysis and intelligent conclusions. We all know Ford has a problem with its brand. To suggest that the company should “rediscover the art of innovation, both in terms of product and […]
Unilever Bestfoods has announced the first extension to its French cheese range, Boursin. The Boursin Deli range will be packaged in tubs rather than foil and will be positioned as a premium cream cheese product.
ITV1 is to refresh its on-air branding package with 60 new celebrity idents to coincide with the autumn season.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.