International Olympic Association launches campaign to attract sponsors
The International Olympic Association is to launch a marketing campaign to attract two global sponsors, as well as domestic partners, for the 2008 Beijing Olympic Games.
The International Olympic Association is to launch a marketing campaign to attract two global sponsors, as well as domestic partners, for the 2008 Beijing Olympic Games.
The line between comedy and marketing is a fine one indeed, a fact that the hierarchy at EHS Brann seems to be all too aware of, as the company recently sent ten of its staff on an eight-week stand-up comedy course. One man had to go a step further into tragedy though, as creative director […]
4Creative, the agency formed to work with Channel 4 businesses and external clients, is to create and produce a sponsorship campaign for npower.
The number’s up for the venerable 192 national directory enquiries (DQ) service. Now there are a host of enquiry services jostling for attention and trying to convince consumers how helpful they are, while the public are left baffled by the exact cost of a call and straining to retain one number in their heads. Telephone […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?