Interpublic Group in talks to hire Steve Blamer
Interpublic Group is understood to be in talks to hire Steve Blamer, president of Grey New York and the former head of Grey London, to run its Foote Cone & Belding advertising agency.
Interpublic Group is understood to be in talks to hire Steve Blamer, president of Grey New York and the former head of Grey London, to run its Foote Cone & Belding advertising agency.
Your article on Grey’s appointment of former Orange procurement chief Tina Fegent (MW August 7) struck a chord with me, not least because I have been working within the MCCA to educate members on procurement issues for some months now. I also came from the client side, having served for several years as Whitbread’s group […]
Sainsbury’s is to donate 20p from the sale of specially designed scratchcards developed with Littlewoods Lotteries to the Children’s Society from September.
I read with interest the article on measuring brand performance (MW July 24). The issue of brand measurement is a complicated one, and for many organisations continues to be an ongoing battle to define “true” brand measurement. While I recognise that there is a lot riding on brand success, there is not, and probably never […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.