Recommended

The profession of procurement

Marketing Week

Your article on Grey’s appointment of former Orange procurement chief Tina Fegent (MW August 7) struck a chord with me, not least because I have been working within the MCCA to educate members on procurement issues for some months now. I also came from the client side, having served for several years as Whitbread’s group […]

No single rule for measuring

Marketing Week

I read with interest the article on measuring brand performance (MW July 24). The issue of brand measurement is a complicated one, and for many organisations continues to be an ongoing battle to define “true” brand measurement. While I recognise that there is a lot riding on brand success, there is not, and probably never […]